SANTORO is an award-winning UK multi-brand design house that creates gifts, stationery, lifestyle products, and character brands

Digital Marketing Specialist

Dec 2023 - Current

Develop and execute multi-channel marketing strategies and editorial calendars for both B2B and DTC customers

Manage multiple social media accounts and global email marketing audiences, creating organic social content, and crafting and designing emails using Canva and Adobe Creative Suite

EMAIL MARKETING RESULTS

B2B

40.4%

2.07%

5.2%

+19.6%

+100%

+37%

CLICK-TO-OPEN RATE

OPEN RATE

CLICK RATE

1.1%

DTC

30%

3.7%

SOCIAL MEDIA INSIGHTS

INTERACTIONS

PROFILE VISITS

REACH

LINK CLICKS

+95.5%

FOLLOWERS

+1.2%

Plan, launch, and monitor digital ad campaigns across Google, YouTube, Facebook, and Instagram

Manage website content on company B2B and DTC sites via BigCommerce, optimizing product listings, promotions, and visual assets to improve user experience and boost sales

WEBSITE ANALYTICS*

VISITS

+24.5%

CUSTOMERS

+2.58%

ORDERS

+1.56%

REVENUE

+9.07%

*Data from Jan 1, 2024 - Dec 31, 2024

Assist in crafting and sending out press releases and managing award submissions, earning media coverage and industry recognition

Generate detailed monthly performance reports covering email marketing, website analytics, and press coverage

Act as a point of contact for the UK sales team and advertisers, while also aiding in negotiating and managing digital and print ads